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BUSINESS PERFORMANCE GUIDE

You've built something most people only talk about.

This guide is for what comes next.

At $7M–$15M, you're in a revenue band most business owners never reach. The decisions are bigger, the stakes are real, and almost nothing in the financial advice market was designed for where you are. This guide is.

Person holding a smartphone displaying the Findex Business Performance Guide, "The financial moves that grow a $10M+ Australian business

The position nobody prepares you for

Welcome to the revenue band that carries the most consequential decisions, but gets the least useful advice

Below $5M, there's no shortage of content, business coaching, and frameworks telling you how to grow. Above $25M, you have the budget for whatever infrastructure you need.

At $7M–$15M, you're in the middle. You've outgrown the business advice that got you here. The financial decisions you're making every quarter on capital, hiring, debt, and margin carry consequences that compound in both directions. And almost nothing in the market was built for the specific complexity of where you are right now.

The businesses that break through this ceiling aren't better operators than you. They're running with a forward view you probably don't have yet. Not because it's hard to build. Because nobody told you it was missing.

Diagram titled "High Stakes. Low Support." showing the Complexity Gap — a chart illustrating that available financial advice decreases as decision impact increases for businesses in the $7M–$15M revenue band

The data backs what you're feeling

97%
of $10M+ businesses say they lack access to all the advice they need
66%
have avoided or made wrong decisions due to lack of advice
70%
engage an advisor regularly but only 10% use them primarily for strategy

Source: Australian SME Growth Index 2026

This isn’t capability. It’s infrastructure. And it’s fixable.

Preview of the Findex Business Performance Guide displayed on a smartphone screen and as printed pages, showing the guide cover and chapter contents

What's inside

Five chapters. No fluff. Built for operators, not beginners.

An inside look at where financial systems break at scale, the real cost of making big business decisions without a forward view, and what changes when insight finally keeps up with growth. All written by someone who has been exactly where you are now.

Download the guide if you’re:

  • Making frequent capital, hiring, and strategic decisions
  • Want clearer forward visibility, not just backward reporting
  • Ready to run their business with financial clarity
  • Not a startup or early-stage business
Michelle Sinclair, Head of Business Performance at Findex

About the author

Michelle Sinclair | Head of Business Performance, Findex

Michelle didn’t set out to build a business performance function. She did it because, as an owner, she felt the gap herself.

As her businesses grew, the decisions became bigger and more time-sensitive, but the financial support around her stayed focused on compliance and hindsight. What she needed was someone to help test decisions before committing to them, not explain the impact after the fact.

Business Performance at Findex was built to fill that gap. This guide reflects what Michelle wished she had access to when she was in your shoes, shaped by working alongside other owners facing the same challenges.

The financial moves that grow a $10M+ business

This is your roadmap to the financial decisions that matter most at $7M–$15M,
and what the operators who scale through it do differently.
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